display - Internet Marketing News and Blogs

With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.

The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.

Yahoo! gave some cheer to fickle stock market investors after announcing better-than-expected third quarter figures last night.

The web company’s shares jumped 10% after it posted a 12% increase in revenues to $1.77bn and had some good news to report from both its search and display ad businesses.

Yahoo! has completed its acquisition of online ad exchange Right Media; giving it a boost in its battle with Google and others in the internet ad space.

The deal, first announced in April, sees the web giant picking up an ad sales platform that it claims is used by more than 20,000 buyers and sellers a day.

WebAds, the Holland-based European internet advertising network, has opened a UK office in London.

The company has launched a new, localised website at webads.co.uk, and appointed a management team at premises in Clerkenwell to service advertisers and publishers in Britain and around Europe.

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.