demographic - Internet Marketing News and Blogs

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Behavioural targeting delivers 600% uplift

Are broad demographics really relevant in the online world? Is customer behaviour far more insightful to delivering your marketing message?

Behavioural information allows you to develop a toolbox of techniques to improve the relevance of your online marketing, delivering for one client a 600% uplift.

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Posted 12:00 16 Jan 2008 by Matthew Finch

Filed under: Online Advertising, Web Measurement and Analytics, E-commerce, Behavioural targeting, Segmentation, Demographic

Press Release: Internet Statistics Compendium – a one-stop shop for the latest web stats from E-consultancy

***Where do you go when you want to find the latest figures on consumer broadband adoption, or internet penetration in major UK cities, or search trends, or average order values among e-commerce businesses…?***

Up-to-date internet market stats can be hard to find, so London-based internet marketing...

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Press Release: Enpocket Mobile Media Monitor reveals soaring use of MMS as consumers upgrade to camera phones

Over the past 3 months, which includes the Christmas period, the number of consumers using MMS has surged by 40%. This is driven by 18-24 year olds of whom 37% are now using MMS.

The results are revealed in the Mobile Media Monitor, the latest quarterly survey of the sector from Enpocket, the mobile...

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demographic - Internet Marketing News and Blogs

Behavioural targeting delivers 600% uplift

Press Release: Internet Statistics Compendium – a one-stop shop for the latest web stats from E-consultancy

Press Release: Enpocket Mobile Media Monitor reveals soaring use of MMS as consumers upgrade to camera phones

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