deliverability - Internet Marketing News and Blogs

The Direct Market Association (DMA) has urged email marketers to focus more closely on deliverability after its figures showed another drop in delivery rates in the second quarter of the year.

The group’s latest stats suggest that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

Justin at Palmer Web Marketing has compiled a handy list of tips on improving email deliverability  - an ongoing challenge for marketers, especially as webmail providers introduce new filtering systems and consumers become more inclined to hit the 'spam' button. 

Here's a selection....

Tink Taylor of dotMailer  has compiled a checklist of 12 tips for 'Effective Email Marketing this Xmas' - all of which look like good things to think about at any point in the year.

We list them after the jump...

A good online marketer makes their budget stretch a long way. Now I employ an account management team full of them, I’m always gobsmacked by how far they used to make a little money go in their previous positions.

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press.