data - Internet Marketing News and Blogs

To many, Apple can do no wrong. The company has one of the most loyal followings of any in the world.

When it launches a new product, fans and press flock. Apple's CEO Steve Jobs is about as close to being a "rockstar" as any CEO can get.

Chances are that if you've worked with computers long enough, you've had the unfortunate experience of losing all of your data due to some sort of malfunction or failure.

Firms are often told that the information they collect from users through their websites, especially email lists, is extremely valuable.

But most of the companies I have worked with over the years really have no idea how to use this information to boost business.

It seems that many marketers still struggle to build a rich picture of their customers. 

They could do worse than study the works of Georges Seurat, the famous French impressionist painter of the 19th century, whose techniques have interesting lessons for today’s 21st century marketers. 

The E-Consultancy/Adestra Email Marketing Industry Census 2008, published March 2008, investigated over 600 email marketers’ approach to data. 

After all, accurate data powers relevant targeting, which is proven to deliver the best results. 

The findings showed that regular data cleaning has taken a back seat for many email marketers.

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.

The last few months have seen a string of firms brutally punished after failing to react to PR disasters quickly.

Both Northern Rock and Mattel have been hit by huge waves of consumer panic and could have lessened the impact had they communicated more effectively, including via the web.

So is HM Revenue and Customs (HMRC) doing all it can online to help people hit by its Child Benefit data disaster - the scale of which is up there with both those businesses?

Rupert Murdoch's Fox Interactive Media has bought interactive advertising technology company, Strategic Data Corporation.

SDC specialises in the delivery of online advertising, and its technology will be used to serve FIM's network of sites, including MySpace.

SEO Scoop has pointed out a keyword suggestion tool that has now been set up, based around the search data infamously published by AOL a couple of weeks ago.

The tool estimates the volume of searches for different keywords on the three biggest engines, based on their market share and the number of queries contained in AOL’s data.