Q&A: Dabs.com’s Jonathan Wall on e-commerce

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

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Press Release: Online retail sales to soar for companies that improve Search, Promotion and Support, concludes E-consultancy

***New user experience research suggests that on average, keyword searches fail to find 57% of products that are actually available on the site via link navigation; pioneering study features analyses of top UK retail sites including Amazon, Argos, Tesco and Figleaves***

How can I increase online sales...
Read full press release »

 
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