customer reviews - Internet Marketing News and Blogs

Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?

We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...

Advent Venture Partners has announced that it has invested $5m (£2.5m) in online customer feedback provider Fizzback Group.

Formerly known as 'Instant Market Intelligence', Fizzback works with a number of companies, National Express included, to help them capture and analyse feedback from their customers.