cscape - Internet Marketing News and Blogs

Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.

There are still a few days left to take part in our second annual Online Customer Engagement Survey, which we are carrying out in partnership with cScape.

Those taking part in the research will get a free copy of the full report which will be published next month. 

We've just published a Customer Engagement Report based on a survey of more than 800 companies and agencies.

The research, sponsored by cScape, covers a lot of ground (it's a huge topic and you can see some highlights below) but a key section I want to flag up is around the challenges faced by companies who want to give the best possible customer experience.