credit crunch - Internet Marketing News and Blogs

While the effects of the worsening economic climate will reduce overall consumer spending, e-commerce looks to be in a good position to weather the storm, according to a new survey.

While 64% of respondents said that the economic climate would force them to reduce their overall spending, 56% said that they would continue to shop online as much as they are already, while some will even spend more.

Don’t mention the 'R word', I hear you all say. Well, I thought a post on “Recession Challenges” would be a fairly topical one, bearing in mind the recent ‘credit crunch’ stories we’ve seen taking up more and more column inches and airtime each month.

Marketing departments need to come out of their comfort zones and start demonstrating their impact on the bottom line, writes James Harrison.