Blogs can give companies an easy way to publish the latest news and press releases, as well as providing a way to attract customer feedback and respond to positive and negative press.
Blogs can be an effective marketing tool as well. South African winery Stormhoek managed to increase sales from 40,000 crates a year to 40,000 a week after it started blogging.
So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
Technorati founder David L. Sifry has provided some tips for bloggers aiming to crack the search engine’s Top 100 list.
The Wired article also includes pointers from MySpace Hacks’ Matthew Price on how to increase your traffic on the community site.