cookie deletion - Internet Marketing News and Blogs

In a blog post, the online ad giant said its cookies would soon be set to expire after two years, rather than in 2038 – its current time limit.

A new study from comScore has questioned the validity of using cookie-based data to measure website audiences, claiming that unique visitor counts for websites may be overstating the actual visitor totals by as much as 150%.

The measurement group, which surveyed 400,000 home computers, found that three in ten US internet users regularly delete cookies from their computers.

Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and conversion rates.

The research will also be of great interest to affiliates who may not be getting the credit they deserve.