DisneyStore.co.uk is part of the main Disney website, which is presumably a fantastic source of targeted traffic. But is it making the most of this popularity to sell its products online?
The answer at this stage is a firm 'no', but we have analysed the key areas of the website to recommend a number of improvements that Disney can make to improve the customer experience, which in turn should boost sales.
There are many factors that can affect a website's conversion rate, from obvious, common sense problems to issues that require more detailed analysis.
Sometimes little things can make a big difference - we present ten tips to up your conversion rates:
Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.
The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.
The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.