comscore - Internet Marketing News and Blogs

Post-rock heavyweights Radiohead are the latest / weirdest critic of panel-based data, having responded to comScore’s claim that less than 40% of ‘In Rainbows’ downloaders paid anything for the album.

The group was roundly applauded when it decided to release its latest album directly via its website, with fans able to name their own price.

The savvy PR infantry at comScore swiftly noticed an opportunity to bag some exposure and subsequently released some data to the media. The findings? Just 38% of fans paid for the record, and the average amount paid was a mere £2.87.

But according to the band, these numbers are rotten...

The US retail e-commerce market is continuing to grow rapidly, with spending up 23% in Q3 to $23.8bn (£11.6bn).  

Figures from comScore estimate that US e-commerce spending in the first nine months of the year totalled $143bn (£69.6bn) and will reach the $200bn mark for the year.

Research group comScore has made some fairly major-looking changes to the way it measures search engines’ market share, by including ‘cross-channel searches’ and queries made on third party sites.

But the move won’t have given any cheer to Google’s main rivals – it is still way out in the lead.

In a similar move to rival web measurement firm Nielsen//NetRatings, comScore has decided to make change to the way it measures web audiences.

comScore will now divide internet audiences into heavy, medium and light users, in an attempt to help advertisers better segment their audiences.

Web traffic measurement agency Nielsen/NetRatings will reportedly scrap the "page views" metric in response to the growing challenge posed by dynamic websites.

Ajax websites and web-based videos mean content can be loaded with no web page reloading, so the firm will begin instead reporting the length of time users spend at audited sites.

Just over a fifth of global internet users are now using widgets, but Europe is lagging behind North America in their adoption, according to new figures.

Web measurement firm comScore’s new ‘Widget Metrix’ reveals that 21% of internet users viewed one in April.

The UK has Europe's most active online population, according to new data from online measuring agency comScore.

Every day, websites attract 21.8 million UK visitors, with Brits logging onto the internet 21 days every month, for an average 34.4 hours per month - all the highest figures in the continent.

The Interactive Advertising Bureau (IAB) has announced it has reached an agreement with both comScore and Nielsen/NetRatings over auditing of their measurement techniques.

Last month, the IAB challenged both metrics firms to throw open their methods to inspection by independent auditors and expressed concern about the use of panels to measure web audiences.

5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures. 

The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.  

The Interactive Advertising Bureau (IAB) has again raised concerns about the measurement of web audiences and has called for major research groups to open up their systems to an independent audit.

IAB president and CEO Randall Rothenberg has written an open letter to the CEOs of comScore and Nielsen//NetRatings, challenging both firms to throw their methods open to scrutiny.