comet - Internet Marketing News and Blogs

Providing feature filtering on e-commerce websites is a no-brainer in terms of improving the user experience, so why aren't more retailers doing it properly?

Effective feature filtering allows shoppers to remove much of the pain of finding products. When there are hundreds of products to display these tools are essential.

I spent the weekend looking for a new TV, mainly using the websites of Currys and Comet. Both are good sites, but Comet was much more effective at helping me narrow my search options - here's why...