clash-media - Internet Marketing News and Blogs

E-consultancy’s recently published online lead generation report shows that natural search, email marketing and paid search are still the most commonly used methods for generating online leads.

However, PPC claims the larger proportion of the budget, even though natural search is seen as the most effective method for lead generation.

Given that search engine optimisation provides the most perceived value for money, why aren't more marketers investing in natural search over and above other methods?

London, 22 March 2007:

A survey of internet marketers by E-consultancy and Clash-Media has found that almost half of companies are failing to exploit online lead generation as a way of growing their business.

Four out of five online marketers (82%) see online lead generation as a growth area and...