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Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.
He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.
Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.
He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.
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