checkout process - Internet Marketing News and Blogs

Recent figures indicate that around half of all potential customers bail out  during the checkout process.

While there are several reasons for this, including uncontrollable ones like users checking delivery charges or comparison shopping, usabilty problems at the checkout are also partly to blame.

We list ten ways to make the checkout process smoother and reduce abandonment after the jump:

Bob Chieffo published an excellent article last week on the importance of buttons on e-commerce sites in making it clear to the customer what they need to press next.

He points out, on Revenews, that many etailers allow too much room for confusion in the mind of the customer over what they need to do and press to make their purchase.

More than half the people that apply online for various financial services abandon the process before completion, according to a new survey. 

The study, by comScore, suggests many of these abandonments occur because consumers want to find out details about the services on offer, but that information is hidden behind the application process.