Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi
More and more retailers are turning to the humble catalogue to help drive their web businesses, according to stats from e-commerce association Shop.org.
The data (via AdAge) shows catalogues are moving up firms’ to-do lists and are increasingly being judged by the ‘flick-to-click’ sales they manage to generate.
Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.
The Experian poll, covered by The Retail Bulletin, will give cheer to retailers that have integrated their marketing across online and offline channels.
A survey by the Royal Mail has revealed that consumers in the UK spent an average of £609 online so far this year, with catalogues fuelling this spending increase.
The survey showed a link with catalogues, with 61% of consumers consulting one before making an online purchase, while 83% regularly use catalogues before buying online.
PPC search engine marketing by Browser Media
Proactive hosting and
managed services provided by
Netstore Plc
