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Google is set to reintroduce gambling ads to Adwords, something that will quickly generate many millions in additional revenue for the search giant.
Licensed gaming operators will from tomorrow be able to buy paid search ads. Google previously allowed free games to be promoted via Adwords, but a blanket ban (of sorts, as we shall discover) came into effect in summer 2007.
Online gambling firm 888 Holdings Plc has posted a 7% rise in profits for 2006, despite the loss of business which resulted from the recent US ban on online gambling.
888 Holdings lost just over half its sales and was forced to cut 25% of its workforce after shutting down its US operations when Congress banned internet gambling.
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