cashback - Internet Marketing News and Blogs

With purse strings tightening across the UK, now seems an especially good time to own a cashback and reward site. 

So we’ve posed a few questions to Neil Durrant of Submission Technology,  which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “substantial” sum.

We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.

Roberto Hortal Munoz is the head of e-Business at insurance company MORE TH>N , as well as being a very well received speaker at our recent Future of Digital Marketing event.

Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.

We also dig into the challenge of sales attribution across different channels and the company's various efforts around online communities.

I was having a look around cashback site GreasyPalm this morning and it seems that the fast-growing affiliate marketing technique is going multichannel.

The site lists five companies that are offering rewards to members that make purchases offline - high street retailers Superdrug, JJB Sports and Halfords; cinema chain Cineworld; plus roadside restaurant outfit Little Chef.

All five are offering 3% cashback on transactions, GreasyPalm says.