Interview: Jim Sterne, president of the Web Analytics Association

Jim Sterne is the president of the Web Analytics Association and producer of the eMetrics Summits. We asked him a few questions about the state of the industry and how companies could be making better use of their analytics data.
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Wanted: sexier name for web analytics

We have started to pull together our 2006 Web Analytics Buyer’s Guide and it’s clear that a lot has moved on in the last few months.

Should we re-name this topic entirely in the face of criticism that the title Web Analytics doesn’t do justice to its strategic importance and growing role in delivering valuable business insights?

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Press Release: Poindexter Systems using SAS® Enterprise BI Server to enhance online marketing campaigns

-- Comprehensive BI platform creates ‘elegant’ advertising reports, simplified data summaries --

15 June 2005 – SAS, the leader in business intelligence, today announced that Poindexter Systems, a leading provider of behavioural targeting solutions for advertisers, is using SAS® Enterprise BI Server...
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