business development - Internet Marketing News and Blogs

Later this month we'll be hosting an event aimed at helping digital agencies to figure out how to win those projects that are worthwhile from a strategic perspective.

Why is this necessary? Well in these busy times there needs to be a little more thought involved in the business development cycle - it isn't 2002, when agencies were foraging for any sort of work.

On the face of it, digital / interactive agencies have never had it so good, but there are underlying reasons for pitching for Project X but declining to get involved with Project Y...