business case - Internet Marketing News and Blogs

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.

Web Analytics is about understanding how your website is being used in order to optimise performance.

Effective use of analytics can help you find out which visitors are most likely to convert into customers or subscribers and use this insight to optimise marketing spend.

Here’s why we think you need to invest in Web Analytics…

Affiliate marketing is becoming an established marketing technique, complementing and sometimes replacing other types of online and offline marketing as an important channel to market.

It extends reach, allowing you to sell your goods and services via a wide range of websites, without the need for a marketing budget. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

If carried out correctly, a paid search campaign can be a cost-effective method of generating new revenues and repeat business, as outlined in our recent Paid Search Marketing (PPC) Business Case report.

Paid search is the fastest method of getting your website up the search rankings. This can be done within hours of setting up an account and selecting your keywords.

An investment in usability - optimising the user experience on your website - is a smart move to make, as outlined in our new Usability Business Case report.

Whether you hire a usability agency to look at your website's usability, or choose to undertake usability studies in-house, enhancing your site can deliver a massive return on investment.