BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.
This follows recent content deals with companies like Sony BMG and Warner Brothers, which have helped BT to build up a catalogue of music, film and TV programming for its new TV service.
BT is close to a major content deal with Warner Brothers in advance of the launch of its combined television and broadband service, BT Vision.
The deal will allow users of BT Vision to access the Hollywood studio giant’s catalogue of movies and TV shows.
Sony BMG has struck a deal with BT to offer on-demand access to music videos through the telco’s upcoming IPTV service, BT Vision.