browser - Internet Marketing News and Blogs

Yesterday saw Google’s entry into the Browser wars. Launched initially for Windows, later releases will include Mac and Linux/Unix-based software.

The SEO industry in particular has been abuzz with the launch, with many taking special time out of their day to test the new tool (Ref: Twitter – you know who you are).

However, what is the big deal?

Around 75% of people that download the Firefox browser don't actually use it regularly, according to figures from Mozilla.

According to the Mozilla Wiki (via ZDNet), approximately 50% of the people who download the browser try it out, but only 50% of those become regular users.  

Google has been looking into web-based malware and has come up with some worrying figures. Of the 4.5m web pages it looked at in depth, 450,000 were capable of downloading malicious code without the user's knowledge.

A further 700,000 web pages in Google's study contained code which could potentially compromise a user's computer. 

Despite the fact that Firefox 2.0 was only released last month, Mozilla is to release the new version of its browser as early as next year.

The rival to Microsoft's Internet Explorer has increased its share of the browser market since the release of Firefox 2.0 to nearly 11% in the US, 22% in the UK, and an average of 23.2% across Europe.

Just a week or so after Microsoft launched Internet Explorer 7, Mozilla has released the new version of its open source browser - Firefox 2.0 - prompting some people to suggest that the browser wars of the ninieties are back on.

Features of the new Firefox browser include phishing protection, which reports if a web site may be malicious; session saving, which restores windows or Firefox tabs if the browser crashes; improved access to Web feeds; spell checking; and search suggestions.

According to Microsoft’s IE Blog, the new version of the Internet Explorer browser will be ready this month, and some web developers are concerned about the new version’s compatibility with some websites.

IE7 will be available for download this month, with the new browser being delivered to Microsoft customers via automatic updates soon after.