broadcasting - Internet Marketing News and Blogs

Last year, Channel 4 Education announced it was ditching much of its TV output and devoting its £6m budget to “high risk” cross-platform projects that could more effectively engage youngsters.

With more and more teenagers spurning traditional media, we asked the broadcaster’s commissioning editor Matt Locke about how it is planning to reach them through digital services.

He tells us if production houses are ready to fulfill its objectives and how Channel 4 is rethinking its focus towards metrics and measurement. Amen to that.

TV viewers are apparently much more ‘engaged’ when they watch content online, rather than on their TV sets, according to a study.

Researchers at Simmons found that respondents were 25% more involved in programmes they viewed on the web, rather than in the conventional way.

Online video start-up Tape it off the internet (TIOTI) came out of beta recently and announced that it had bagged some funding from Pond Venture Partners.

Calling itself a social media aggregator for internet TV, TIOTI doesn’t host content but provides links to where it can be found, including the likes of YouTube, Veoh and Joost. 

We spoke to UK-based founding partner and creator Paul Cleghorn to find out a bit more, as well as to get his thoughts on online video business models, copyright issues and IPTV.

ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.

The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.

You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.

I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?