Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.
It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.
Traditionally, these two types of advertising have been miles apart, but the web changes all that.
PPC search engine marketing by Browser Media
Proactive hosting and
managed services provided by
Netstore Plc
