blogging - Internet Marketing News and Blogs

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.

Blogs can give companies an easy way to publish the latest news and press releases, as well as providing a way to attract customer feedback and respond to positive and negative press.

Blogs can be an effective marketing tool as well. South African winery Stormhoek managed to increase sales from 40,000 crates a year to 40,000 a week after it started blogging.

Barely a day goes past without online commentators complaining about how the music industry is doomed because it doesn't 'get' the web.

Yet recent actions suggest this may be changing, which is more than can be said for the promoters of the national game.

Jennifer Slegg at Search Engine Land has some useful tips on optimising your blog, for the benefit of both your readers and the search engines. 

Jennifer presents some tips for increasing your visibility on search engines, others, including tips on fonts and descriptive titles, to make your blog more accessible and easy to read.  

Here is a small selection of tips:

As promised at our recent Blogging For Business conference, here is my first E-consultancy blog post. I’ve been set up as a blogger on our system for three months, so why haven’t I blogged before?

Well when I looked at Debbie Weil's list of reasons people give not to blog I had used nearly every one. No time, nothing to say etc. The real reason it simple – it’s just harder than it sounds. You can't make someone blog who doesn't want to.

Michael Zhang at Folksonomy has a great interview with John Battelle of Federated Media, in which he shares his tips for bloggers.

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

Technorati founder David L. Sifry has provided some tips for bloggers aiming to crack the search engine’s Top 100 list.

The Wired article also includes pointers from MySpace Hacks’ Matthew Price on how to increase your traffic on the community site.