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Behavioural targeting key to more brand advertising

The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.

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Posted 11:43 2 Jan 2007 by Paul Cook

Filed under: Online Advertising, Online Surveys & Research, Web 2.0, Publishing, AJAX, Big Media, TV, Video Advertising, Behavioural Tageting, IAB

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Behavioural targeting key to more brand advertising

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