behavioral targeting - Internet Marketing News and Blogs

Recently, Viacom's CEO Philippe Dauman declared that content is still king. Some, myself included, never believed it had been dethroned.

In my post on Monday, I discussed the privacy concerns that have been raised in the wake of a court order, requiring Google to provide Viacom with 12TB of data that includes information on the viewing habits of individual YouTube users.

The YouTube case ties in with a broad subject that industry, privacy advocates and lawmakers have been grappling with.

That is, what privacy rights should consumers have in an age, when the technologies designed to track their online activities and to target them with advertising keep getting more invasive and advanced?

Behavioural targeting can consistently outperform contextual targeting when it comes to grabbing the attention of web users, according to a new study.

The report, in which over 2,000 people were surveyed, found behaviourally targeted ads were at least 10% more effective across a range of 14 product categories, including finance, consumer electronics and fashion.

The deal will see AOL picking up Tacoda’s online ad network, which claims to have access to around 130m people across 4,000 sites.