bazaarvoice - Internet Marketing News and Blogs

Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews’ impact on sales conversion, average order value, return rates, and more.

But to stop at these results would mean missing out on the entire potential of customer reviews – and of the customer’s voice in general.

Everyday work life is filled with profit and losses, initiatives, metrics, administration, logistics and politics. All of this – along with the operational aspects of running your retail establishment – is vital to your business.

However, the most important aspect of your business, and one that must be measured on an ongoing basis, is the opinions and perspectives of your customers.

The vast majority of product reviews left by consumers on websites are positive, while most of the reviewers are motivated by the desire to help others make better purchase decisions.

That's the verdict of a Keller Fay Group / Bazaarvoice report, which surveyed 1,300 US online reviewers.

Bazaarvoice, the provider of consumer reviews to online retailers, has secured a new round of funding from investors, according to this article on TechCrunch.

The $8.8m round was led by Battery Ventures and will see its general partner Neeraj Agrawal joining the company’s board.