basket - Internet Marketing News and Blogs

When customers have added items to their basket and want to continue shopping, where should they end up on your website?

Not the homepage; as Brendan Regan points out on GrokDotCom, the 'homepage dump' is a user experience mistake to avoid, so where should they be sent instead? 

I've been looking through a few retailers' sites for examples of good and bad practice in this area...

A recent survey says the rate of shopping cart abandonment for US online retailers has increased slightly year on year, reaching 59.4% in Q1 2008.

So why do customers abandon their shopping carts and what can be done about it?

E-consultancy this week publishes its Online Retail Checkout Special Report, a must-read for e-commerce site owners who want to understand how they can reduce abandonment rates.

Here, Dr Mike Baxter, the author, talks about some of the key issues and problem areas associated with checkouts - and some of the 'quick wins' for etailers.