Interview: Xavier Vallée on Avis' blogging strategy

When Avis Rent A Car launched a blog earlier this year, one of the first comments was from a shareholder questioning its cost.

But Xavier Vallée, the firm’s UK head of marketing, believes its investment has provided value for money across a range of activities, including branding, PR, customer service and product development. Here, he talks about how Avis manages the blog and how it has improved its dialogue with customers.

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