eBay taps into social commerce

eBay is looking to improve its stickiness for buyers by creating 600 social networks around items for sale on the site.

The ‘Neighborhoods’ feature amalgamates shoppers’ photos, reviews, tips and responses in a bid to provide a fuller experience than the site’s existing discussion forums.

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Virgin Wines relaunches, adds 'wine auctions'

Virgin Wines has relaunched its website, giving it a new look, and has added a new auction feature, so customers can bid against each other for cases of wine.

Virgin Wines auctions

 

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