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Publishers face up to challenges of atomisation

An important and on-going challenge for publishers during 2008 will be the continued 'atomisation' of website content, data and functionality.

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Posted 16:57 14 Dec 2007 by Linus Gregoriadis

Filed under: Atomisation, Atomization, Vertical Search

Press Release: Online display ads to boost publisher revenues in 2008

• Online revenue set to increase while print income flattens or decreases.

• Content owners must ensure visibility within fragmenting digital landscape by embracing RSS, widgets and toolbars.

• Publishers see vertical search as opportunity to ‘reclaim the online community from Google’.

The...

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atomisation - Internet Marketing News and Blogs

Publishers face up to challenges of atomisation

Press Release: Online display ads to boost publisher revenues in 2008

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