What will Microsoft/Yahoo mean to UK search... and Ask?

Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.

I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.

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Ask revamps its search engine

Ask.com has launched Ask3D, a revamp of its search engine, which delivers results from a range of media types, as well as offering a new method of navigation.

Ask.com  

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Ask.com ads expose its inner algorithm

Search engine Ask.com is launching an advertising campaign that aims to pull of the impossible - introduce the word "algorithm" into common parlance.

Ask.com's most recent campaign involved placing mysterious guerrilla-style messages on the London Underground that called for a revolt against Google's 'monopoly' on the search sector.

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Posted 10:46 4 May 2007 by Robert Andrews

Ask.com admits to secret anti-Google campaign

Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.

In the last couple of weeks, posters featuring a megaphone, a link to information-revolution.org and the slogan "stop the information monopoly" began appearing on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.

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Comment: Is ‘Search’ Still In Nappies?

By Andy Atkins-Krüger, President of The Search Marketing Association – SMA-UK.org

Search is one of the hottest topics in marketing as the 6000 person attendance at the search engine strategies show in New York last week demonstrated. Nevertheless search – in both its paid and unpaid varieties – remains...
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Press Release: Hellomagazine.com joins forces with Ask Jeeves for Famous People Search

Hellomagazine.com has partnered with search engine Ask Jeeves (www.ask.co.uk) to provide celebrity content for its Famous People Smart Search tool. The two well-known brands will work together to provide users with up-to-the-minute hellomagazine.com profiles for celebrities searched for on Ask Jeeves....
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