Generating ROI from eye-tracking

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

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Press Release: Free managed hosting event in London to assist buyers

*** E-consultancy announces its Supplier Showcase for Managed Hosting, 8 September, London W1, free to all comers ***

How can your business benefit from outsourced managed hosting? Which providers are offering best-in-class services? What costing and pricing models is each vendor offering?

London,...
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Press Release: Oyster to boost online sales using RedEye technology

RedEye, the eCRM agency, today announced that Oyster, Transport for London’s smartcard ticketing and revenue system, will use RedEye’s visitor identification and website analysis tools to help increase online sales.

Oyster is embarking on a drive to encourage as many customers as possible to apply...
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Press Release: BT Responds to Ofcom’s Demands for Equal Access to its Local Network - Can the Leopard Change its Spots?

February 7, 2005 – BT has submitted its response to the telecom regulator Ofcom´s Strategic Market Review of the UK Telecommunications market, which among other things called on BT to deliver equivalency or equal access to the local loop or face the consequences i.e. an Enterprise Act market investigation,...
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Press Release: The right words for Pampers.com - CDA crafts text for new Pampers.com site

LONDON - The latest version of Pampers.com has been released in the UK with Content Delivery & Analysis (CDA) providing all the site text above the "library" of expert child-care and antenatal article content.

Pampers’ challenge was to create a new design and interface to encourage exploration of...
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