Ajaz Ahmed co-founded the agency AKQA some 12 years ago.
Last week AKQA revealed that private equity group General Atlantic had bought a majority stake, for a
rumoured $250m.
We caught up with Ajaz to ask him about the investor situation and also to chew the fat on a range of internet marketing issues and trends.
Read on for the full interview...
Congratulations to digital marketing agency AKQA, which has sold a majority stake to US private equity firm General Atlantic for an estimated $250 million.
AKQA, which has clients including Nike, Microsoft and Coca-Cola, had hired Morgan Stanley last year to advise on a possible sale. Other interested parties reportedly included the WPP Group.