Q&A: AKQA's Ajaz Ahmed on internet marketing

Ajaz Ahmed of AKQA Ajaz Ahmed co-founded the agency AKQA some 12 years ago. Last week AKQA revealed that private equity group General Atlantic had bought a majority stake, for a rumoured $250m.

We caught up with Ajaz to ask him about the investor situation and also to chew the fat on a range of internet marketing issues and trends.

Read on for the full interview...

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AKQA sells majority stake to private equity firm

Congratulations to digital marketing agency AKQA, which has sold a majority stake to US private equity firm General Atlantic  for an estimated $250 million.

AKQA, which has clients including Nike, Microsoft and Coca-Cola, had hired Morgan Stanley last year to advise on a possible sale. Other interested parties reportedly included the WPP Group.

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Press Release: AKQA book raises money for charity, features 21 case studies

AKQA’s first book, ‘Ideas Volume 1’ - a collection of 21 recently launched award-winning projects is now available from Amazon.co.uk and the ICA bookshop. All proceeds for the sale of the book will be donated to charities that support young people: The Prince’s Trust and the NSPCC.

Commenting on...
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Press Release: PJ Pereira, Cannes Jury President, joins AKQA as Executive Creative Director

PJ Pereira, President of the of 2005 Cyber Lions jury for the Cannes International Advertising Festival, has joined AKQA as Executive Creative Director.

PJ was formerly the Vice President and Creative Director of AgênciaClick, the largest Internet agency in Brazil. He has over 16 years of experience...
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Press Release: AKQA appoints Michael de Kare-Silver as Managing Director Europe

AKQA has appointed Michael de Kare-Silver Managing Director Europe. Michael was previously Managing Director of Modem Media Europe. Michael will be based at the agency’s London office and his official start date is 20 December.

“We are delighted to have Michael join our executive team,” said Tom Bedecarre,...
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