affiliate - Internet Marketing News and Blogs

Ben Edelman is an assistant professor at Harvard Business School who has for years published insightful research into the affiliate marketing sector.

I interviewed Ben to find out more about the various forms of fraud that affect e-commerce companies.

New research published by E-consultancy today shows a trend towards reduced investment in affiliate marketing over the past 12 months. Why has this digital sector seemingly gone into reverse?

Never has something seemingly so simple as page tagging caused so many problems. 

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly. 

Jason Calacanis delivered a typically candid keynote address at the Affiliate Summit in Las Vegas today, during which he urged affiliates to “stop polluting the river”.

Research group AffStat has released the results of a new survey of around 200 affiliate managers in the US.

One of the most striking things is the scale of many companies’ affiliate marketing programmes on the other side of the Atlantic.

Affiliate marketing is becoming an established marketing technique, complementing and sometimes replacing other types of online and offline marketing as an important channel to market.

It extends reach, allowing you to sell your goods and services via a wide range of websites, without the need for a marketing budget. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.