affiliate marketing - Internet Marketing News and Blogs

New research published by E-consultancy today shows a trend towards reduced investment in affiliate marketing over the past 12 months. Why has this digital sector seemingly gone into reverse?

Affiliate marketing is becoming an established marketing technique, complementing and sometimes replacing other types of online and offline marketing as an important channel to market.

It extends reach, allowing you to sell your goods and services via a wide range of websites, without the need for a marketing budget. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.

We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.

The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.