I've been pondering lately how it is that Affiliate Marketing, which helped to generate more than £2 billion in UK e-commerce revenues last year, has scarcely ever got a mention in the national mainstream press.
One of the questions we asked in the UK Affiliate Census (published this week) was whether or not respondents believed that 'Google was damaging the affiliate marketing industry'.
A third of affiliates (34%) agreed with this statement compared to 26% who disagreed.
The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.