adwords - Internet Marketing News and Blogs

As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.

For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.

Google is planning another foray into the offline advertising market by extending its AdWords system to print media.

The search giant has invited 100 advertisers to test out the Print Ads service, which will initially broker space in newspapers in the US.

Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.

Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.

Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.

Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.

Google has responded to calls for greater transparency on click fraud by introducing a new tool for Adwords users that displays "invalid clicks".

Google business product manager Shuman Ghosemajumder explains: "The metrics of 'invalid clicks' and 'invalid clicks rate' will show virtually all the invalid clicks affecting an account."

This should provide advertisers with an overview of how Google is dealing with clicks already identified as possibly fraudulent, aka 'invalid', though for many marketers this might not be enough.