adobe - Internet Marketing News and Blogs

Chances are that if you're a web designer or developer, you use one or more Adobe products.

Adobe's Creative Suite, which includes programs like Photoshop, Flash and Dreamweaver, is one of the most popular software suites known to web professionals because of this.

It was another crazy week for the global economy and there was plenty of news to follow. Here are the tech stories that caught my eye.

Providing certain documents in Adobe PDF format has many advantages. The format is open, available on almost every platform, widely-used and the Adobe Acrobat Reader is installed on most consumer and business computers (PCs, Macs, etc.).

Yahoo! has agreed a deal with Adobe to serve contextual text ads in PDF documents.

The deal offers publishers an opportunity to monetise their PDF files and could provide a sizeable new audience for advertisers - Adobe claims that 90% of PCs have one of its readers.