admob - Internet Marketing News and Blogs

Coca-Cola has picked mobile advertising exchange AdMob to deliver user-generated video ads to consumers' handheld devices.

The new campaign targets mobiles with video functionality, displaying Coke banner and text link ads on content sites and linking to a branded landing page.

Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.

dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.

Russell Buckley is the European managing director of AdMob, a mobile ad marketplace that has just received $15m in VC funding and says it is seeing  growing adoption in the US and Europe.

We asked him a few questions about the platform, its future plans, and to respond to the doubts we've raised at various points about mobile advertising's effectiveness.