adaptive path - Internet Marketing News and Blogs

Jesse James Garrett , the man who coined the term 'Ajax' and president of Adaptive Path, has been talking to us about usability and the user experience. It makes for a great read.

Jesse's book, The Elements of User Experience, is one of the most widely read books on user-centred design, and he was recently named as one of the top ten user experience experts in an E-consultancy survey.

Here, we speak to him about the psychological background to web design, the pros and cons of behavioural targeting and Ajax, and why he thinks Amazon and eBay's usability has gone "astray".