ad serving - Internet Marketing News and Blogs

Congratulations to the good people over at open source ad serving venture Openads, which has bagged $15.5m (£7.9m) in a Series B funding round led by Accel Partners.

The cash, which the firm says will be used to boost its product development and headcount, was also provided by existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.

E-consultancy has just published a 2008 version of our Buyer’s Guide for ad serving solutions - an area of the industry that has rarely been out of the headlines recently and seems likely to stay at the centre of things this year.

The guide features detailed profiles of 10 ad serving vendors, as well as a rundown of the trends that have reshaped the market in recent months.

The problems with network buying exposed by Panorama last night have been around for as long as people have been buying adverts.

However, advertisers can still benefit from blind buying thanks to IASH and improved third party ad serving.