abc electronic - Internet Marketing News and Blogs

From January 2007, unique users will replace page impressions as ABC Electronic's mandatory measurement metric, according to a new ruling from JICWEBS.

Page impressions are easy to manipulate and don’t necessarily give a true idea of a site’s popularity. For example, figures can be manipulated by splitting content over several pages, forcing the visitor to read a number of pages per story. Some of the biggest online publishers do this.