4od - Internet Marketing News and Blogs

Channel 4's TV on-demand service 4OD has attracted over 1m viewers since its launch in December, in a boost to the hopes of broadband TV providers.

Speaking to the FT, 4's video on demand head Sarah Rose said 20m programmes had been viewed through the service, but wouldn't reveal how much usage was taking place over the net, rather than through Virgin Media or BT Vision set top boxes.

The BBC is set to move into the web TV market, after the BBC Trust gave its backing to the corporation’s on demand plans, despite opposition from Ofcom.

Viewers will be able to watch programmes online or download them to a home computer up to a week after they are broadcast, through the BBC’s iPlayer application.