Internet Marketing News and Blogs

Dela Quist explains how new ways of measuring email performance can boost ROI and give you a new perspective on your email strategy. Find out how customer-based metrics could transform your campaigns.

When one looks at the landscape of the social networking market, it's apparent that most of the major internet companies (Google, Yahoo, Microsoft, etc.) have been left behind in one way or another.

Despite the fact that they have a presence in the market, all have played catch-up more than they've led and none has been able to fully cash in on one of the most hyped internet trends ever.

The Guardian's ongoing site redesign continues this week with the launch of an all new sports section, complete with embedded video and enhanced photography.

Most of the news that caught Drama 2.0's attention this week was primarily filled with drama in one form or another.

Pheedo is a US-based RSS ad network that serves ads through feeds, among other things.

We caught up with CEO and co-founder Bill Flitter to find out more about RSS  advertising and how it might finally put the debate over partial versus full feeds to bed.

The Daily Mail launched a new beta version of its website last week and is running it alongside the current layout so users can provide feedback.

We've taken a look at how it shapes up....

In case you missed it, Tuesday, April 22 was Earth Day. What originated in a grassroots fashion is, as Reuters points out , "an environmental event that has become increasingly political and corporate."

As more Web 2.0 startups fail and the market for VC investment contracts, Om Malik has asked whether it's now an ideal time for somebody to create a vulture fund that acquires startups " with decent technologies that have otherwise failed to get themselves off the ground. "

Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world's greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.

The fiasco that was the first month of Heathrow’s Terminal Five is a salutary lesson for any company introducing a new product or service. 

I sympathise greatly with the customers that have been delayed, lost luggage and generally experienced a level of service that few would wish on their biggest enemy but my real sympathies are reserved for another oft overlooked group – the staff.