Patrick Altoft's Blog

Linkbuilding is one of the more difficult aspects of SEO and something that works for one site might fail dismally for others.

Google doesn't make things easy for business owners as the techniques that work for older sites are different to the techniques that work for new sites.

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

A number of services have sprung up over the past year that offer to help websites gain traffic from social media sites such as Digg , StumbleUpon and Reddit .

My advice is to steer well clear of them.

Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.

Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.

Your choice of CMS is therefore one of the most important decisions you can make.

Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.

Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.

Do you know whether your website is within the Google Guidelines ? When was the last time you checked your outgoing and incoming links? Do you know exactly what your SEO company is doing?

In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.

Aaron Wall has an excellent post today discussing how websites can use the long tail to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.

Most people have heard of Digg , the largest social news website in the world, but a lot of webmasters are not sure how it works and how they can become part of the Digg community.