Patrick Altoft's Blog

While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.

Link-building is by far the hardest part of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

Most website owners understand that getting links from quality sites is the key to creating better Google rankings.

In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.

Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.

Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name.

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.

The web is buzzing today after Sir Tim Berners-Lee rejected net tracking and voiced concerns about privacy and data sharing.